[
  {
    "id": "LS01",
    "priority": "P1",
    "owner": "Store developer",
    "target": "November 9",
    "effort": "Small",
    "action": "Point the submenu to the intended existing bundle product pages, or create substantive collections if that is the intended shopping route.",
    "acceptance": "All three navigation choices reach the correct live offer on desktop and mobile; a crawl finds zero 404 destinations for these links."
  },
  {
    "id": "LS02",
    "priority": "P1",
    "owner": "Mbugua + store developer",
    "target": "November 9",
    "effort": "Small",
    "action": "Approve the operating rules, then use one shared summary linked to the formal policy across cards, bundles, product pages and the footer. Clarify the exact-$18 boundary and green-coffee exception.",
    "acceptance": "Every displayed threshold and exclusion agrees. An owner-authorized rate matrix verifies tea, roasted coffee, green coffee and mixed baskets at $17.99/$18/$18.01 and representative destinations."
  },
  {
    "id": "LS03",
    "priority": "P1",
    "owner": "Mbugua + store developer",
    "target": "November 9",
    "effort": "Small",
    "action": "Replace the duplicated footer page with an approved concise summary and links to the current formal policies, or synchronize its content. Have the owner approve the commercial terms.",
    "acceptance": "No placeholder remains. Footer and formal policy give the same contact route, eligibility, cost responsibility and instructions."
  },
  {
    "id": "LS04",
    "priority": "P1",
    "owner": "Mbugua + store developer",
    "target": "November 9",
    "effort": "Small",
    "action": "Trace the displayed rating/count to a real review source and the correct product. Remove the count or rating where it cannot be supported.",
    "acceptance": "Each displayed review figure reconciles to accessible product reviews; no static placeholder count or unsupported aggregate rating is emitted."
  },
  {
    "id": "LS05",
    "priority": "P1",
    "owner": "Store developer",
    "target": "November 13",
    "effort": "Medium",
    "action": "Add accurate Product/Offer or appropriate variant markup through the product template. Include identifiers, price/currency, availability, URL and images that match the selected offer. Add organization identity centrally.",
    "acceptance": "Representative tea, coffee, bundle and variant pages pass applicable Rich Results Test checks and match visible facts. Validate sold-out handling and avoid unsupported review markup."
  },
  {
    "id": "LS06",
    "priority": "P2",
    "owner": "Store developer",
    "target": "November 13",
    "effort": "Small",
    "action": "Write distinct descriptions for useful destination pages; decide whether empty or duplicate routes should be consolidated before writing metadata. Improve the generic homepage title to describe Kenyan tea and coffee.",
    "acceptance": "Every retained indexable landing page has an accurate, distinctive title and description; duplicate resource intent is deliberately resolved."
  },
  {
    "id": "LS07",
    "priority": "P2",
    "owner": "Content lead + store developer",
    "target": "November 13",
    "effort": "Small",
    "action": "Confirm whether the page is an active campaign destination. Publish the intended content, or retire it with an appropriate destination after checking links and traffic.",
    "acceptance": "The route has a clear purpose and substantive content, or a deliberate redirect/removal supported by link and analytics checks."
  },
  {
    "id": "LS08",
    "priority": "P1",
    "owner": "Store developer",
    "target": "November 9",
    "effort": "Small",
    "action": "Replace the featured card with an existing relevant article and its real publication date, or publish the intended story. Generate dates from article records.",
    "acceptance": "Featured story returns 200, the card title matches its destination, and the date is factual."
  },
  {
    "id": "LS09",
    "priority": "P2",
    "owner": "Merchandising + store developer",
    "target": "November 13",
    "effort": "Small",
    "action": "Keep the improved tea labels; add the coffee weight and each bundle\u2019s exact bag count or total servings beside price and purchase controls, using approved catalog facts.",
    "acceptance": "Buyers can identify physical quantity before expanding or reading the description on desktop and mobile."
  },
  {
    "id": "LS10",
    "priority": "P2",
    "owner": "Store developer",
    "target": "November 13",
    "effort": "Small",
    "action": "Use a dedicated short card description or strip headings and preserve spaces when deriving excerpts.",
    "acceptance": "All featured and collection cards show readable summaries without heading fragments, duplicated words or clipped formatting artifacts."
  },
  {
    "id": "LS11",
    "priority": "P2",
    "owner": "Mbugua + content lead",
    "target": "November 13",
    "effort": "Medium",
    "action": "Document which farms/products, certificates and dates each claim covers. Link primary research for composition claims; use lot-specific test evidence for quantitative product claims. Replace broad health or universal claims with approved, supportable wording.",
    "acceptance": "A reader can verify the scope and source of each material claim; unsupported claims are removed or qualified."
  },
  {
    "id": "LS12",
    "priority": "P2",
    "owner": "Content lead + Mbugua",
    "target": "November 20",
    "effort": "Medium",
    "action": "Connect each relevant product to its actual source farm, add reviewed practical answers, identify the author/reviewer and their real expertise, and use accurate Article/Breadcrumb markup. Prioritize existing content before adding more generic articles.",
    "acceptance": "Two priority guides have source links, a responsible reviewer, direct answers and contextual links to appropriate products/farms."
  },
  {
    "id": "LS13",
    "priority": "P2",
    "owner": "Mbugua + content lead",
    "target": "November 20",
    "effort": "Medium",
    "action": "Add owner-approved formats, minimums, sample availability, lead times, destination coverage and inquiry-response expectations. Qualify Faire benefits and eligibility; do not copy another supplier\u2019s terms.",
    "acceptance": "A wholesale buyer can evaluate fit and next steps without guessing. Measure qualified inquiries separately from retail sales."
  },
  {
    "id": "LS14",
    "priority": "P2",
    "owner": "SEO lead + Mbugua",
    "target": "November 20",
    "effort": "Medium",
    "action": "Review actual linking pages for useful trade/event/retailer references. Pursue genuine supplier, stockist, event and editorial coverage tied to specific products and farm evidence. Investigate suspicious links before any remediation.",
    "acceptance": "Document the quality and relevance of priority links and earn a small number of verifiable relevant references. Track qualified referral visits and indexing, not link counts alone."
  },
  {
    "id": "LS15",
    "priority": "P1",
    "owner": "Analytics owner + SEO lead",
    "target": "November 13",
    "effort": "Medium",
    "action": "Use the existing GA4 integration, confirm Search Console property access, and reconcile order IDs and purchase events. Compare October 23\u2013November 5 with October 9\u201322 using the same timezone and definitions. Separate brand/non-brand and AI referrals.",
    "acceptance": "Save comparable 14-day clicks, impressions, landing pages, organic/AI sessions and matched orders, with processing lag and testing exclusions stated."
  },
  {
    "id": "LS16",
    "priority": "P2",
    "owner": "SEO lead",
    "target": "November 20",
    "effort": "Medium",
    "action": "After repairing factual and navigation defects, establish the fixed five-question panel below. Record mention, recommendation, linked citation and source separately across repeated runs. Track referral traffic independently.",
    "acceptance": "A dated panel records exact prompts, platform, geography/language, answer sources and repeat count. Retest on November 20 and after sufficient indexing time."
  },
  {
    "id": "LS17",
    "priority": "P2",
    "owner": "SEO lead + store developer",
    "target": "November 20",
    "effort": "Medium",
    "action": "Use Search Console to check representative URL indexing, chosen canonicals, sitemap processing and crawl problems. Obtain field Core Web Vitals before making speed claims. Test key mobile shopping interactions separately.",
    "acceptance": "Representative pages have documented indexing states; field LCP/INP/CLS and date range are recorded, or insufficient data is stated."
  },
  {
    "id": "LS18",
    "priority": "P3",
    "owner": "Store developer + SEO lead",
    "target": "November 20",
    "effort": "Small",
    "action": "Keep discovery information accurate. Treat supported commerce integrations as a separate workstream; prioritize reliable product, availability and policy facts before agent checkout experiments.",
    "acceptance": "Future integration tests use advertised capabilities and supported buyer-review flows. Citation and conversion results are measured separately."
  }
]